Email-to-target datasets
An email-to-target dataset contains the people or organisations your supporters can contact. It may also contain matching data, such as postcode or constituency data, which connects each supporter with the right target.
You can use custom target datasets or one of the fully-maintained target datasets included with Impact Stack.
The different types of target datasets you get with Impact Stack
Fully-maintained target datasets
Impact Stack includes a selection of fully-maintained UK target datasets. We keep the targets and matching data up-to-date. When a supporter enters their postcode, Impact Stack uses the matching data to find the right target for the supporter.
The following datasets are included with Impact Stack:
- MPs
- Members of the Northern Ireland Assembly
- Members of the Scottish Parliament
- Members of the Welsh Senedd
- Councillors
- Council leaders
- Members of the Greater London Assembly
- Chairs of Integrated Care Boards (ICBs) and equivalent bodies
Custom target datasets
You provide and maintain custom target datasets. You can add targets one at a time or upload them in a CSV file. You can also group targets to show different messages to different people.
For example, if you want supporters to contact a company board, you could write different messages for supportive board members, unsupportive board members and the chair.
“On request” datasets
Impact Stack makes a number of datasets available on request. We update them on request and our team will use support hours to help you get started with these datasets.
These datasets will only be available for a limited period of time, typically for no longer than 3 months (since they may require updates after a while).
Examples of these datasets are:
- MP candidates for the UK general election
- UK NHS trusts, a list places and hospitals within the trust for matching
- “Bundestagsabgeordnete” (Germany)
- TDs (Ireland), based on the constituency boundaries with autocomplete of the region and constituency
- MEPs for some European countries
Fully-maintained dataset plus Additional data columns
We can also add columns of data that you provide to a fully-maintained target dataset. Please contact our Support team to discuss this or ask about a dataset that is not listed above.
A good example of using 'additional data columns' is how Trussell used the MP dataset to also include the number of food parcels delivered via their foodbanks for each constituency.
How you can use the target datasets
For each target dataset, you can specify specific text for each individual target, exclude a target, or redirect the supporter to another page.
Please reach out if you have any questions or would like a demo.